Business Strategy

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Business Strategy in the Digital Age

CallonEllen becomes your digital partner, navigating through the ideas to planning, documentation and execution. Let me help you vet, analyze, prioritize and plan all the initiatives your company wants to launch.

Business Strategy Expertise

Project Analysis and Execution

As an external consultant, CallonEllen will act as an unbiased third party during your company’s project vetting, prioritization and planning of strategic digital initiatives.  I love the small details and understand the big picture with a balance of creativity, digital know-how, and attention to detail.  No project too big or small.  I’ve done everything from analyze ticketing vendors to launching 50+ corporate enterprise websites under one project umbrella and beyond.

Innovation and Optimization

Developing any type of digital project takes ideation, time, resources, partner selection, and analysis that most internal company employees don’t have time for.  With an eye on trends and technology savvy industries, I stay up to date on the digital landscape.  Need someone to take your existing technologies to the next level?  I’ve enhanced and optimized dozens of sites, apps, landing page templates, games, surveys and more.


  • Relationship building
  • Partner Identification
  • Strategy Documentation
  • Idea Vetting
  • Competitive Analysis
  • Research
  • Analytics
  • Website Optimization
  • Marketing Optimization
  • Digital Transformation

STRATEGY strat·e·gy noun: a plan of action or policy designed to achieve a major or overall aim.