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Content has - and will always be - King

Content in the digital age is much more than quick witted marketing copy.

Content Expertise

Copywriting

Great copywriting is where creativity and business savvy meet. Web copywriting comes in all shapes and forms; from website content to ads, brochures, enewsletters, and beyond. Great copywriting is clear, concise, effective, and persuasive. CallonEllen will create copy that represents your company’s unique message and, ultimately, inspires your audience to take action.

Search Engine Optimized Copy

Writing copy that your visitors – and the search engines – will love is key to optimized website content. Website usability, search engine ranking factors, and SEO copy all combine to create an experience your visitors will enjoy.

Content Strategy & Marketing

Focus on creating the content your visitors and customers want to read and let them come to you.  Engaging, exciting, and fresh content to keep current visitors coming back and new visitors coming in a steady stream. I know how to make valuable, strategic content campaigns and ignite the ‘buzz’ around it.

Content Calendaring 

Your content strategy is often only as good as your organization’s attention to detail and timing.  I can create a detailed, easy to use content calendar with theming, categorization, timely initiatives that is built to be flexible and grow with your business.

DIGITAL CONTENT SERVICES

  • Partner Identification
  • Strategy Documentation
  • Idea Vetting
  • Competitive Analysis
  • Research
  • Analytics
  • Copywriting
  • Social Content Integration
  • Review and Third Party Content Integration
  • Search Engine Optimized Content
  • Content Strategy
  • Content Marketing
  • Content Calendaring

DIGITAL CONTENT dig·it·al con·tent noun: all online or interactive elements that, together, create websites, apps, mobile sites and online experiences.