Find out what all these acronyms mean

Internet Marketing acronyms got you down? Here is a quick and easy "cheat sheet" of all the marketing terms used on CallonEllen.

Interactive Marketing - Online marketing that builds a relationship between a business and its customers.

SEO - Search Engine Optimization. The process of building and promoting websites so that they rank higher in Google and Yahoo!'s web searches.

SEM - Search Engine Marketing. Marketing methods used online to increase a website's visibility in the search engines.

PPC - Pay-Per-Click. An online advertising model in which an advertiser only pays when someone "clicks" on their ad.

Online PR - Online Public Relations. A method used to promote businesses or brands online, usually through syndicated PR websites.

SMO - Social Media Optimization. A set of methods used to promote and generate excitement about a website through online social networking sites.

Inbound Marketing - Putting your website in front of people who are actively searching for your product or service.